Magento is an e-commerce platform created on open source technology, which provides online merchants with an exceptional flexibility and control over the content, look and functionality of their e-commerce store.
Magento is an open-source content management system for e-commerce web sites. The software was originally developed by Varien Inc., a US private company headquartered in Culver City, California, with assistance from volunteers.
Varien published the first general-availability release of the software on March 31, 2008, under the name Bento. Roy Rubin, former CEO of Varien, later sold a substantial share of the company to eBay, which is now the sole owner.
According to research conducted by aheadWorks in October 2014, Magento’s market share among the 30 most popular e-commerce platforms is about 30%.
Magento employs the MySQL relational database management system, the PHP programming language, and elements of the Zend Framework. It applies the conventions of object-oriented programming and model-view-controller architecture. Magento also uses the entity–attribute–value model to store data.